Coined in 2022 by Okunsola M. Amadou with five-honorable proclamations designating every April 11th as Black Doula Day™. The Black Doula Day™ Global Launch took place on April 11, 2024 in partnership with Black Mamas Matter Alliance and 6-National Black Doula organizations.

This year’s Black Doula Day™ Global Celebration is a powerful declaration that our future lies in the wisdom of our past. As we launch this movement on a global scale, we center the timeless knowledge of our ancestors, embracing community-based birthwork, holistic restoration, and sustainable Black maternal health efforts. Through this year’s theme, we call on doulas, midwives, birthing people, and the broader community to reclaim and restore ancestral birthing practices that have sustained us for generations—practices that prioritize care over profit, relationships over institutions, and healing over harm.